![]() ![]() The lead magnet should be content that people can’t currently find on your website (you want to give them a reason to enter their email address).Once you get this process rolling, it could be a good idea to create lead magnets that pair with your content. We don’t typically recommend pulling content from a blog post and turning it into a PDF Lead Magnet (unless you’re going to retire that blog post). Elaborate on but don’t recycle blog posts.You might also tell your lead how to inquire about your services at the end of the guide, or encourage them to check out some of your recent work. Do you show up an hour before your scheduled time to walk the property? Do you bring an assistant to make sure you can focus entirely on your couple? Do you include a complimentary engagement session to help couples feel more comfortable in front of the camera? This is a great way to educate prospects on your services and the experience you provide. If we’re using the example above, and your lead magnet is Our Top 5 Wedding Day Timelines for a Stress-Free Wedding Day, you might share those tips and subtly work in some of the things you do to make a wedding day flow more smoothly. Educate and lead to further action: What should readers do after consuming the lead magnet? This question is tied to the purpose of the lead magnet.Depending on the content you’re delivering, you may want to consider the fact that people will print it (so avoid including too many images!) While we don’t recommend sending a 100 page magazine-style guide filled with high-resolution images (email service providers like Gmail often block attachments that are larger than 25 MB), we do recommend including a few images and a great “cover” to the guide to encourage people to click on it. ![]()
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